Tourism as a driver for development
International tourism has attracted far less attention than the trade in goods despite the fact that it is a truly global industry, accounting for seven percent of the world’s exports in goods and services. And, in the past decade, tourism exports exceeded manufacturing exports in four out of 10 developing countries. It is said to be the “passport to development” by the World Bank and a source of “untapped potential” by the DFID.
International tourism grew at an average annual rate of 4.2 percent between 1995 and 2016 (from around 524 million to 1,245 million international arrivals). The countries in Asia and the Oceania saw even faster growth minus seven percent per annum, reaching almost 400 million arrivals in 2016 (see Figure 8). The share of Asia and Oceania in international tourism also increased from 18 percent in 1995 to more than 30 percent in 2016.
Clearly many countries in the region are tapping into their potential, particularly China, which had the largest number of foreign visitors in 2016 at 59.3 million as well as Thailand (32.5 million), Türkiye (30.3 million), Malaysia (26.8 million) and Hong Kong, China (26.6 million). Other countries are growing their tourism more quickly but from a smaller base, such as Bhutan, which increased its international arrivals by 11 times from 2006 to 2016, Georgia by 5.5 times and Myanmar by 3.6 times (see Figure 9).